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Following the footsteps of the L’OrÃ©al-UNESCO Awards for Women in Science, which recognizes outstanding women researchers in the fields of science, technology, engineering, and mathematics (S.T.E.M.), L’OrÃ©al USA launched a new website called For Girls in Science, where “girls can explore, discover, and achieve in the world of S.T.E.M.” The purpose is to inspire and empower girls to pursue S.T.E.M. careers through the websites plethora of videos of women scientists on the job, a career personality quiz, facts on famous women in S.T.E.M., career opportunities, and summer and weekend camps. The website aims to show young girls that science, technology, engineering, and math are useful,
Let’s pretend that you are a little girl who is fascinated with the natural world: molecular structures speak to you, prisms are oh-so-cool, and concepts like plasma and matter are simply fascinating. You’re not the kind to turn to Hollywood’s celebrities to find role models: you’d rather get your inspiration from Richard Feynman or Madame Curie.
But you’re also not a “geek” in the traditional sense. You like to be cool. You wear dresses, and you like to look like a girl, and not some stereotypical lab technician with a white coat and glasses. So who do you turn to for a role model? Who do you identify with to inspire, uplift, and educate you?
Enter the Lâ€™Oreal USA Fellowships