I stare at Drew Barrymore from across the room and she’s obviously glowing like the painting of Madonna and Child by Raphael.
“When I’m in my 60s I’m going to get my groove back,” she jokes about her second child and how she gulps caffeine and puts FLOWER Beauty products on a daily basis. Hanging out with Drew Barrymore was one of the best experiences in my editorial career—no joke! She is truly a flower, blooming goodness inside and out. She obviously loves her flora, and really knows how to make them last. “Put a shot of vodka in your blooms to make them last,” she says half seriously, “or pennies.”
But her latest collection of products from her FLOWER Beauty collection specificall
Photo Credit: FlowerBeauty.com
Celebrity beauty lines are usually predictable, and often not up to snuff. Many cosmetic companies ride on the coattails of the celebrity and become advertising—not product—driven, and the result is more hype than substance.
But FLOWER Beauty by Drew Barrymore actually hopes to change that, in a good, nourishing way. Because of Barrymore’s celebrity status, the line does not spend any money on traditional forms of advertising, but instead it channels funds into R&D and enhancing their product pipeline. Which is all a great thing.
FLOWER Beauty’s tagline, Love the Way You Look, reminds me of Tocca Beauty’s Love Yourself: the call to action to be proud of who you are and use on