Photo Credit: Carol Seitz
A decade ago, we lived without BB creams, facial wipes (let alone the other type), and at-home laser hair removal systems. So can you imagine what the beautymakers have planned for the next couple of decades? The graduating class of the FIT Cosmetics and Fragrance Marketing and Management Master’s Degree Program can, and they presented their research to the beauty industry on June 4.
In partnership with Unilever NA, the students investigated The Changing Face of the Beauty Consumer for the 2014 Capstone project, the culminating requirement for their degree. Divided into three groups, the research looked at three key concepts: Accessible Beauty, The New Beauty Consumer, and Men’s Beaut
To paraphrase Madonna, “we are living in a digital world.” Grandmothers use Facebook, smart phones can hail a cab or a date, and supermarkets are so yesterday. Beauty too has gone digital, with specialized makeover, purchase, and treatment apps that tell you what, when, and where to buy a product or service.
But these user-friendly functions just scratch the service of digital’s reach. To keep up with consumers’ insatiable demand to be connected at all times, beauty companies are directing more and more resources to digital research, marketing, and innovative selling platforms.
In fact, beauty industry think tank, the Master’s Degree Program in Cosmetics and Fragrance Marke
Have you ever wondered how much damage driving might be doing to your skin? Or if you could improve your skin by simply turning on your car’s air-conditioning? Well, Honda has, and the company has just released a special edition of its popular Fit model, just for women. Called the She’s, the smallish hatchback has unique features that Honda believes will particularly appeal to women, such as, a special UV-blocking windshield, which can block up to 99% of UV rays to prevent wrinkles and skin cancer. It also features a “Plasmacluster” air-conditioning system, which claims to improve skin quality, and specially designed mirrors.
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Phew, the Bag Ladies had a busy week of beauty!
We kicked it off with The Makeup Show NYC, which brought together makeup artists and a slew of new and established brands for a two-day beauty showcase. Among the standout brands that caught our eye:
Paperself eyelashes by Ting yu Wang – Very on-trend for the eyelash obsessed, these are eye-catching, to say the least, if you’re in the mood for a very bold, high fashion editorial look. (more…)