To paraphrase Madonna, “we are living in a digital world.” Grandmothers use Facebook, smart phones can hail a cab or a date, and supermarkets are so yesterday. Beauty too has gone digital, with specialized makeover, purchase, and treatment apps that tell you what, when, and where to buy a product or service.
But these user-friendly functions just scratch the service of digital’s reach. To keep up with consumers’ insatiable demand to be connected at all times, beauty companies are directing more and more resources to digital research, marketing, and innovative selling platforms.
In fact, beauty industry think tank, the Master’s Degree Program in Cosmetics and Fragrance Marke
The Body Shop’s most iconic fragrance White Musk is 30 years old. The international best-selling White Musk range was originally launched in 1981 as the first cruelty-free musk fragrance in the fragrance world. An amazing 2.5 White Musk fragrances is sold every minute!
To celebrate this big birthday, The Body Shop is launching White Musk Libertine, available from October 2011. The uniqueness of this new fragrance is the way it has been developed. It contains 65% of distinct rare musks plus rare Sharry Baby Orchid, Turkish Delight and the decadent Chantilly Cream.
The making of the fragrance is a first for The Body Shop; they have partnered with the fragrance house Firmenich