Women’s Health magazine gets real. For its Beauty Awards this year, the healthy lifestyle magazine categorized its winning products by true life situations that women find themselves in nearly everyday, from work to gym and multiple social moments in between. The theme of the awards was #socialmoments all through the lens of a “selfie.” A total of 65 winning products fell into five categories: On Vacation, After Hours, At the Gym, At Work, and Every Social Moment.
Selections include reader picks as well as fave products chosen by the Women’s Health editorial team. For example, the winning After Hours mascaras include Dior Diorshow Mascara ($25) as the readers’ winner, and Yves
Singer, dancer, pop-star extraordinaire, Beyoncé Knowles aims to break all social media records with her campaign to support the United Nations’ World Humanitarian Day. Held every August 19, World Humanitarian Day recognizes those who face danger and adversity in order to help others. It coincides with the anniversary of the bombing of the United Nations headquarters in Baghdad, Iraq.
Every day we see images and hear news about violence at home and abroad. But at the same time, even in war-torn regions, there are great acts of kindness, both large and small. World Humanitarian Day is a global celebration of those acts of kindness, a celebration of people helping people.
Believe it or not, beauty brands really, really want to hear from you. Leading executives from L’Oreal (just the biggest beauty company in the world) spend beaucoup bucks on engaging customers through Facebook, Twitter and brand websites.
“We use social media as a way to get our customers to engage in the brand… including our YouTube channel Destination Beauty,” said Nathalie Kristo, senior vice president of marketing for L’Oreal Paris, during last Wednesday night’s presentation entitled “Strategic Insights with L’Oreal’s Leaders.” The event was part of the Women in Beauty Series sponsored by Cosmetic Executive Women (CEW), just possibly the most influential profession
Have you ever wondered what it would be like to be a spa owner? Now, Clarins, the French skincare and beauty company, is giving you the opportunity to play spa designer and owner with its just launched virtual spa management Facebook game, Spa Life. The ultimate game for spa enthusiasts and Clarins devotees, Spa Life allows its players to build a luxurious spa and earn virtual money to customize the spa with treatment stations, decorations and Clarins products (of course). Players can even “hire” their Facebook friends to work at their spa.
Not quite sure how a winner is determined – but I like the concept. Anything that includes virtual design and decoration gets my vote and in