ERNO LASZLO IS ALIVE AND WELL IN SOHO
As skincare consumers, we are always after the new. But there are some brands that are worth revisiting, learning from and embracing. And one of the best is back and reformulated for the 21st century.
Erno Laszlo was a pioneer of modern skincare. He was one of the first people to ascribe science to skincareâ€”a concept that seems unbelievable to ignore these days but was revolutionary at the time. This notion came to him whilst he studied skin pathology and disease at the Royal Hungarian Elisabeth University of Medical Sciences in Budapest.Â Laszlo quickly became well known and in 1927 treated Hungaryâ€™s Princess Stephanieâ€™s acne successfully and some of Hungaryâ€