LONDON BEAUTY – FUTURE-PROOF BEAUTY
Photo Credit: Urban Decay's Book of Shadows (Vol. IV)
BITB is dedicated to bringing you the latest and greatest in beauty and this instalment is no exception. Editor of the UKâ€™s Pure Beauty magazine, Emily Miller speaks to BITB London about the future of beauty â€“ distilling the trends from the fads, and sorting the winners from the losers…
What are the current trends and which are going to become the next big thing in beauty?
Skincare and make up hybrids are probably the biggest trend in beauty right now. Following phenomenal popularity in Asian markets, BB (Blemish Balm) creams seem to be launching left, right and centre â€“ and I know Iâ€™m not the first person to have noticed.Â Garnier was the first to bri