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BEAUTY   |   AESTHETICS   |   WELLNESS

BACK TO THE FUTURE WITH E45

Posted by 09.18.09

E45 endless moisture. Skin never felt so good for so long.

PHOTO CREDIT: WWW.e45.COM

In my first book, THE LOWDOWN ON FACELIFTS AND OTHER WRINKLE REMEDIES (QUADRILLE 2000), I noted when talking about anti-ageing creams, that most British women were not into cosmeceuticals like Americans were. In fact, many told me that they only used some E45 when their face felt dry occasionally in cold weather and some didn’t even do that. It was introduced to me as the classical “go to” moisturising cream for the non-skincare user.

Fast forward to 2009 – E45 Cream the UK’s best selling moisturiser brand for dry skin got a facelift and a Β£1.5m TV campaign to go along with it. This age ol

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E45
Log in   |  Join the community   
X

BEAUTY   |   AESTHETICS   |   WELLNESS

BACK TO THE FUTURE WITH E45

Posted by 09.18.09

E45 endless moisture. Skin never felt so good for so long.

PHOTO CREDIT: WWW.e45.COM

In my first book, THE LOWDOWN ON FACELIFTS AND OTHER WRINKLE REMEDIES (QUADRILLE 2000), I noted when talking about anti-ageing creams, that most British women were not into cosmeceuticals like Americans were. In fact, many told me that they only used some E45 when their face felt dry occasionally in cold weather and some didn’t even do that. It was introduced to me as the classical “go to” moisturising cream for the non-skincare user.

Fast forward to 2009 – E45 Cream the UK’s best selling moisturiser brand for dry skin got a facelift and a Β£1.5m TV campaign to go along with it. This age ol

Read More




We use cookies to offer a better user experience and to analyze site traffic. To comply with the European General Data Protection Regulation (GDPR), we are implementing a cookie consent manager to provide residents of the EU/EEA with the ability to customize their cookies. Until this is available, your continued use of this site will be deemed as consent to use of cookies.