Bethany Hilt, founder and president/CEO of VertereÂ® Skin Care, is not one to accept the status quo. Frustrated with layering on numerous products to fight the signs of aging, and still ending up with blemishes, she created Vertere. The brandâ€™s hero product does it allâ€”wrinkles reducer, moisturizer, acne fighter, skin brightener, and sun protector. And by the end of the year, a multifunctional cleanser will join the regimen.
Beauty in the Bag asked Bethany about this unique approach to skincare. Here is what she said.
Tell us a bit about your background. How did you come to create the Vertere line? Do you have a background in beauty?