BEYOND ALPHABET CITY: DR. JART+ LAUNCHES CERAMIDIN

Posted by Dorene Kaplan 10.26.13

You’ve got to love Dr. Jart+. The Korean dermatologist brand just about single-handedly created the worldwide BB cream phenomenon. And while the name may be a bit misleading–there is no Dr. Jart, but rather a consortium of dermatologists lead by Dr. SungJae Jung—the brand stands for quirky integrity; just check out its hipsterish and fun website.

Moving on from the realm of beauty balms and its recently launched CC Essence Balm, Dr. Jart+ just added a new moisturizer duo—Cermadin Liquid and Cream ($39; $48). You use them in tandem—the liquid first, then the cream—for what the company says will deliver 26-hour moisture.

One of the most lovable things about Dr. Jart+ is how

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