CVS/PHARMACY MAKEUP ACADEMY
Photo Credit: beautyinthebag.com
Makeup Academy is an exclusive beauty collection that CVS/pharmacy stores launched nationwide in August. Makeup professionals and beauty experts developed the products.
The three types of products–lip, false eyelashes, and makeup brushes–are the focus of this test launch, which features many a shade in distinct black machines along the stores’ walls, with the words “Makeup Academy” on top of them in bold letters.
The reason for these categories is based on research surrounding 35 million CVS/pharmacy weekly consumers, 80% of whom are women. The research showed that lip products were the most impulse purchase done by women, and with this in mind, Makeup Academy has more than 100 lip p
5 BEAUTY MUST-HAVES FOR PREGNANT WOMEN
Pregnancy can be a beautiful time of a woman’s life: it is a very special nine months when women are often blessed with glowing skin. If you’re expecting, or know someone who is, you’ve probably observed a soft, radiant “pregnant glow.”
Unfortunately, pregnancy also can mean a host of skincare issues, including dry, itchy skin and scalp, and for some women—acne. You can blame it on the hormones, after all, you have another life growing inside you, with his or her own set of hormones. Many women have said that pregnancy either gave them glowing, clearer skin (if the hormones jive well with your body), or terrible breakouts (if the baby has a different set of hormones and they don’
GORGEOUS GIVEAWAY – $50 CVS/PHARMACY GIFT CARD
In celebration of its Beauty Club, CVS/pharmacy is sponsoring this week’s Gorgeous Giveaway. We have 5 $50 CVS/pharmacy gift cards to give to 5 lucky winners.
CVS Beauty Club membership is free. All you have to do is sign up at cvs.com/BeautyClub. As they say membership has its benefits. You will get a 10% off beauty shopping pass after enrollment; $5 ExtraBucks Rewards for every $50 spent on qualifying beauty purchases; and $3 ExtraBucks rewards on your birthday.
You can get started with this week’s beauty giveaway – the $50 CVS/pharmacy gift card.
To Enter: Tell us your favorite beauty product available at CVS.
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BORGHESE LAUNCHES TUSCAN INSPIRED HAIR CARE
The healing waters of Tuscany, which have made Borghese skincare and makeup a stand out brand for decades, is now available in hair care products. Venerable beauty brand Borghese has just announced the launch of a premium line of hair care.
Available as of this month, the new line of Italian-inspired products features a range of professional grade, botanical enriched shampoos conditioners and styling products. They are all formulated with Borghese’s proprietary Acqua Di Via Complex, the main age-defying ingredients contained in many of the company’s products. Found in mineral waters and volcanic mud in the Italian region of Tuscany, the complex is known for its rejuvenatin
