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BEAUTY   |   AESTHETICS   |   WELLNESS

MEET SCARLETT ROCOURT: FOUNDER OF WONDER CURL

Photo Credit: beautyinthebag.com

Posted by 06.17.18

Before Wonder Curl, Scarlett Rocourt was using four to five different products to tame her naturally thick and frizzy curly locks to only temporarily achieve smooth definition. Frustrated by the products on the market that made claims of working miracles for curly hair, Scarlett decided it was time for her to turn her ideas for better hair days into a reality.

Knowing that a hair gel should provide smooth definition to curls of all textures, she set out to create a humidity-proof, dry and weightless product. After months of making different formulas and trial and error, the Get Set Hair Jelly was created and still remains a best seller.

BITB spoke with Scarlett about her inspiration be

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IT’S SUMMER, SO SKIP THE BLOWDRYER!

Photo Credit: depositphotos.com

Posted by 08.18.16

It’s hot out there, so the last thing you need is to blast yourself with more heat, right? And even if you do manage to blowdry your hair without breaking a sweat, the humidity will basically undo your efforts within minutes of stepping out the door. We reached out to celebrity hairstylist Nikki Providence (who’s gotten Tori Kelly, Rose McIver and Kacy Hill red-carpet ready and worked on ad campaigns for Proenza Schouler, Nordstrom and Topshop) who says, “Just thinking about turning on a blowdryer makes me melt. With the right products and techniques, you can be all set for air-dry success!”

The first step: “Get as much water out of your hair as you can—an extra-absorbent micr

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L’OREAL ROCKS IT WITH ADVANCED HAIRSTYLERS

Photo Credit: Gouldylox.com

Posted by 03.28.14

During the Fall/Winter runway shows at New York’s Fashion Week, we reported that hairstyles had a lot of texture–from Lela Rose to Nanette Lepore.

But there’s always the tricky issue of getting hair to look that glamorous at home. Sure, models have the advantage of being styled by some of the world’s leading hairstylists, so their hair always look movie perfect when they walk the catwalk. But of late, we’ve seen extraordinary hair launches, notably L’Oreal Advanced Hairstyle Collection, which has 14 styling products divided into five categories (all products are $4.99): Boost It, Sleek It, Lock It, TXT It (for texture), and Curve It (for curly hair).

This styling line is the first t

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DO CURLY HEADS HAVE MORE FUN?

Posted by 06.10.13

It seems like we live in a straight-hair rules world, but according to a recent poll conducted by L’Oreal Paris, nearly 80% of women would choose wavy or curly hair as their natural hairstyle, if they had a magic wand. Surprisingly, only 16% of women would want hair that followed the straight and narrow.

As a wavy head myself, I know it takes a bit of work to get it right—an activity quite worth the effort, according to the “Curly Girl” survey that was commissioned this year. Seventy-four percent of the curl/wavy haired women polled said that their curls gain them compliments.

And curly heads know the power of their locks. Forty percent said that they wear their curls “au n

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