Photo Credit: beautyinthebag.com
Born in Cannes, France, Valerie Giraud’s passion and love for fashion and beauty brought her to London where she began her career as a makeup artist. Eventually making her way to Miami – one of the film capitals of the world – she gained top TV and film celebrities as clients and lived by her motto: Your skin deserves clean ingredients, it just shouldn’t be at the expense of the looks you love.
Taking her own advice and coupling it with passion and creativity, Val realized she wanted to create the best organic, cruelty-free makeup line and brushes. The result become the luxurious brand – Antonym Cosmetics.
After three years of product development, Antonym was introduced into the
Photo Credit: TheBodyShop.com
The Body Shop has always been vocal in the cruelty-free department, and has been vocal about its non tolerance of animal testing for a long time. But now, it’s elevated its voice to an entirely new level, by signing up actress and environmental activist Lily Cole as its first ever Global Brand Advocate and spokesperson for its first-ever “Cruelty-Free” makeup collection. The Lily Cole Cruelty-Free Makeup Collection is launching in tandem with the brand’s “Beauty with Heart” campaign, which is in partnership with the Cruelty-Free International Foundation.
Cole says, “I feel like people are questioning superficial values and looking for real value instead. True beauty comes from within, a