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BEAUTY   |   AESTHETICS   |   WELLNESS

DREW BARRYMORE LAUNCHES FLOWER BEAUTY

Photo Credit: FlowerBeauty.com

Posted by 08.15.13

Celebrity beauty lines are usually predictable, and often not up to snuff. Many cosmetic companies ride on the coattails of the celebrity and become advertising—not product—driven, and the result is more hype than substance.

But FLOWER Beauty by Drew Barrymore actually hopes to change that, in a good, nourishing way. Because of Barrymore’s celebrity status, the line does not spend any money on traditional forms of advertising, but instead it channels funds into R&D and enhancing their product pipeline. Which is all a great thing.

FLOWER Beauty’s tagline, Love the Way You Look, reminds me of Tocca Beauty’s Love Yourself: the call to action to be proud of who you are and use on

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