FUTURE BEAUTY: FIT RESEARCH PREDICTS 2030 AND BEYOND
Photo Credit: Carol Seitz
A decade ago, we lived without BB creams, facial wipes (let alone the other type), and at-home laser hair removal systems. So can you imagine what the beautymakers have planned for the next couple of decades? The graduating class of the FIT Cosmetics and Fragrance Marketing and Management Master’s Degree Program can, and they presented their research to the beauty industry on June 4.
In partnership with Unilever NA, the students investigated The Changing Face of the Beauty Consumer for the 2014 Capstone project, the culminating requirement for their degree. Divided into three groups, the research looked at three key concepts: Accessible Beauty, The New Beauty Consumer, and Men’s Beaut
ROME CONFERENCE TO PICK COSMETICS LEADERS OF THE YEAR
InnoCos is a huge international cosmetics and personal care conference taking place on May 21 to 23 in Rome Italy. For the first time ever, this year, the conference will present Leader of the Year Awards in the categories of product development, packaging, and marketing
The winners won’t be announced until Thursday, May 22, but the finalists in each of the categories are available. To determine the winners, Global Cosmetics Community judges are now interviewing the finalists, many of whom are from the US.
Here are the finalists:
Product:
Isabella de Oliveira Vianna Cavalcanti Wanderley, Marketing Director, Grupo Boticário
Mark Edwards, Research and Development Director,
GORGEOUS GIVEAWAY: LADY GAGA FAME FRAGRANCE
After a hiatus to recover from a hip injury, Lady Gaga is going back on tour this spring. In celebration, she and Haua Laboratories, her partner fragrance company, are offering Beauty in the Bag readers a chance to win one of three Lady Gaga Fame fragrances (ARV $79.00).
Like the provocative performer herself, Lady Gaga Fame breaks the perfume mold by featuring the first ever black-tinted Eau de parfum. But no fears, the fragrance turns clear as soon as it hits the air; no chance of staining clothes of skin.
The scent is a fruity floral blend with three main accords: dark, sensual, and light. The dark accord is inspired by Belladona, the deadly nightshade plant used by 18th century bea
WE’RE LIVING IN A DIGITAL WORLD
To paraphrase Madonna, “we are living in a digital world.” Grandmothers use Facebook, smart phones can hail a cab or a date, and supermarkets are so yesterday. Beauty too has gone digital, with specialized makeover, purchase, and treatment apps that tell you what, when, and where to buy a product or service.
But these user-friendly functions just scratch the service of digital’s reach. To keep up with consumers’ insatiable demand to be connected at all times, beauty companies are directing more and more resources to digital research, marketing, and innovative selling platforms.
In fact, beauty industry think tank, the Master’s Degree Program in Cosmetics and Fragrance Marke
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