Youâ€™re in the driverâ€™s seat and beauty companies know it. At a recent symposium sponsored by The Fashion Group International, beauty executives described the ever evolving retail economy, social media universe and consumer values, and the quick lane switching they must follow to keep up. The presentation entitled, â€œChanging Lanes: New Model, New Distribution, New Beauty World,â€ took place on May 2, 2012 at the New York Hilton.
â€œWe are losing control of our communication,â€ stated Mike Indursky, president of spa-product brand Bliss, referring to the power of social media and its viral potential. â€œThere are millions of options to choose fromâ€
One of my favorite products is celebrating its big 4-0. Itâ€™s Maybelline New York Great Lash Mascara, the cannon for all mascaras, as far as Iâ€™m concerned. In honor of the anniversary, Maybelline partnered with three fashion designers â€“ Max Azria, Tracy Reese and Vivienne Tam – to create a limited-edition collection. The collaboration is a natural fit as Maybelline is the official cosmetic sponsor of Mercedes-Benz Fashion Week, which is taking place next month.