Photo Credit: FlowerBeauty.com
Celebrity beauty lines are usually predictable, and often not up to snuff. Many cosmetic companies ride on the coattails of the celebrity and become advertisingâ€”not productâ€”driven, and the result is more hype than substance.
But FLOWER Beauty by Drew Barrymore actually hopes to change that, in a good, nourishing way. Because of Barrymore’s celebrity status, the line does not spend any money on traditional forms of advertising, but instead it channels funds into R&D and enhancing their product pipeline. Which is all a great thing.
FLOWER Beauty’s tagline,Â Love the Way You Look, reminds me of Tocca Beauty’sÂ Love Yourself: the call to action to be proud of who you