SPONSORED GORGEOUS GIVEAWAY: L’ANZA HEALING HAIRCARE
Photo Credit: beautyinthebag.com
ABOUT THE BRAND
L’ANZA took the innovative technology from Healing Haircare to establish a new level of salon service – Healing Color. L’ANZA Healing Color provides the longest-lasting hair color possible. The proprietary Color Attachment Technology contains the Keratin Healing System and Flower Shield Complex and delivers rich, vibrant color that is on level, and true-to-tone. L’ANZA Healing Color can be formulated for Permanent, Demi Permanent, and Demi Translucent, all from one tube of color, allowing for endless creativity while reducing salon inventory.
Visit lanza.com for more info.
THE GORGEOUS GIVEAWAY
WIN 1 SET of L’ANZA’S Healing Colorcare Colo
MEET GAIL FEDERICI: CEO COLOR WOW
As the founder of Color Wow, a line created to cover grown-out roots for color-treated hair, and co-founder of John Frieda, Gail Federici has been a nothing short of a pioneer in the haircare industry.
Successful in both beauty and business, BITB chatted with Gail to hear more about Color Wow and upcoming trends in the haircare world.
colorwowhair.com
1. Color Wow sounds like a life-changer for women who color their hair! How does it stand out from other haircare products on the market?
Color Wow was recently honored with Cosmetic Executive Women’s “Indie Beauty Award, 2016,†Every product in the range is a totally new technology, a 180-degree departure from
REDKEN’S NEW COLOR EXTEND MAGNETICS COLLECTION
Photo Credit: Redken
Sulfate-free shampoos are not new: in 2008 Good Housekeeping reviewed its first brush with products formulated without sodium lauryl sulfates (SLS).
While that review wasn’t exactly glowing in the beginning (the reviewer complained that the shampoo wouldn’t produce suds, for starters) by the end of her trial she reported that her hair, in fact, was satisfactorily clean.
Surfactant-free shampoos have come a long way since then, and one of the newest launches in the category is the Redken Color Extend Magnetics ($29-$33) line. The objective of SLS-free hair-care is to preserve color in color-treated hair. In addition, there is some controversy that sodium lauryl sulfates could be ca
RED HOT: PUREOLOGY REVIVING RED COLLECTION REVIEW
If you’re a redhead, you’re in luck. Brands are wooing your tresses!
Pureology has launched Reviving Red, an oil-infused collection with four products designed to restore, protect, and illuminate all shades of copper colored hair, from the Christina Hendricks-type flame red to the strawberry blonde locks of Drew Barrymore. Red is an alluring, fiery color, and one that has the potential to lead to a terrible hair day if not treated well.
The Pureology Reviving Red formula contains the vibrancy of red and copper, and is designed to give your hair the same solid red color, even after 30 washes, which is impressive by any standard. The oil infused formula features protective jaljala oil
