BEAUTY GADGETS FIND THEIR NICHE
Photo Credit: BRMBeauty.com
Beauty has gone gadget crazy. Carlotta Jacobson, President of Cosmetic Executive Women (CEW) makes no bones about at-home devices being on the crest of revolutionizing the beauty sphere. At the CEW Product Demonstration held a few months ago, she said, “I think devices—gadgets—are going to be the next big thing. We didn’t make them an awards category now because there are only (relatively) a few of them, but L’Oréal buying Clarisonic, for instance, is a sign of bigger things to come.”
There are a few beauty gadgets I personally cannot live without, and Clarisonic is definitely one of them. Ever since the economy encouraged women to become much more creative about c
BRUSH YOUR ACNE AWAY: CLARISONIC ACNE COLLECTION
While treatments for acne were developed way back in the B.C. era (the Greeks used sulfur baths for this purpose), technology has come a long way in the 21st century. Nowadays gadgets have become a skincare junkie’s best friend.
Almost every beauty aficionado has heard of (or owns) a Clarisonic. When the gadget was first invented, its primary purpose was just to cleanse the skin, and the company did not think of acne per se. Now, the brand is targeted a niche demographic with its Clarisonic Acne Clarifying Collection. The star product is a new Acne Cleansing brush head specifically engineered for blemish-prone skin, and one that is safe, gentle and effective to use twice daily.
Desig
