Photo Credit: simyskin.com
A savvy business man, Georges Benarroch knew that if he were bringing a new skin care line to an already oversaturated market, it would have to fill an important niche. His brainchild SimySkin™ does just that largely by harnessing the healing and rejuvenating powers of vitamin B12 and several other active ingredients. He also approached a leading oncologist to help develop SimySkin™ in an effort to thwart the skin cancer epidemic form a different angle. Another plus is that the new line is targeted to all ages and stages. This personalized approach to skin care clearly sets it apart from the fray.
Benarroch spoke to Beauty in the Bag from his home in Paris. Here’s what he had to say