SCENES FROM THE CEW PRODUCT DEMO 2018
Photo Credit: Cew.org
The CEW Product Demo is one of the most highly attended events each year, drawing industry executives and beauty junkies eager to survey the beauty landscape and take home a suitcase-sized goody bag of products to try. What sets the CEW Beauty Insider Awards apart from all the others is that the only voters are the 900 bonafide CEW members, all of whom are invested in the industry from editors, product developers, cosmetic chemists, marketing and branding experts, to makeup artists and influencers.
Held at the Metropolitan Pavilion on West 18th Street, over 800 products from 433 brands were showcased this year. Over the years, the event has blossomed to max out three floors of beauty
CEW BEAUTY PRODUCT DEMO 2015 DAZZLES
Photo Credit: Patricia Willis Photography
Another year, another sold out blockbuster event! This not-to-be-missed extravaganza is among the most important evenings in the beauty world. It also happens to be a super fun time that includes bubbly, sweets, product samples and ends with a giant goody bag to take home and indulge.
Over 2,200 beauty loving devotees descended upon the Metropolitan Pavilion in New York City on March 11th, making this the largest Product Demonstration to date. Attendees had the chance to sample, spritz and spread over 630 products launched during 2014 from all 37 categories, including skin care, makeup, hair care, fragrance, mens, and more. Unlike most other beauty award programs, CEW was the first to lau
CEW ANNOUNCES 2014 BEST IN BEAUTY
Every magazine and its online sister present beauty awards these days. But the original, and by many accounts, the ultimate honor is the Cosmetic Executive Women (CEW) Insiders’ Choice Beauty Awards. Now in its 20th year, the CEW Beauty Awards were announced last Friday at the traditionally lavish, yet oh so fun, luncheon held at the Waldorf Astoria in New York City.
“When a shopper purchases a beauty product, she is looking for performance and value,†stated Carlotta Jacobson, president of CEW. “The CEW Beauty Awards seal helps consumer cut through the clutter so they can make an informed decision about the best products the industry has to offer.”
As has become CE
CEW ECO BEAUTY AWARDS
Photo Credit: cew.org
April is Earth month. To acknowledge the emerging importance of green beauty, Cosmetic Executive Women recently announced the CEW Eco Beauty Awards Finalists.
Six amazing green beauty brands have been recognized as leading examples of products that are moving toward a goal of total sustainability. The brands are judged by CEW members on four core principles: less use of materials extracted from the earth’s crust; less accumulation of man-made substances; less physical degradation of nature; and more consideration for peoples’ needs and rights.
CEW has taken some of the guesswork out of choosing organic brands that are committed to saving the planet. Not all eco-friendly b
