You’re in the driver’s seat and beauty companies know it. At a recent symposium sponsored by The Fashion Group International, beauty executives described the ever evolving retail economy, social media universe and consumer values, and the quick lane switching they must follow to keep up. The presentation entitled, “Changing Lanes: New Model, New Distribution, New Beauty World,” took place on May 2, 2012 at the New York Hilton.
“We are losing control of our communication,” stated Mike Indursky, president of spa-product brand Bliss, referring to the power of social media and its viral potential. “There are millions of options to choose from” when choosing a media outlet to
After training at Bumble and bumble for four years as well as with master colorist Brad Johns for two years, Miguel Angarita, colorist at New York City’s mizu salon, has established himself as one of the city’s most talented colorists. He has solid color background with a specialty in multi-dimensional color. As a mizu salon educator he specializes in hair painting/balyage and the ombre technique.
He is inspired by fashion, summer, nature and “Hollywood Glam”, and a true believer that “hair is the ultimate accessory and it always has to look great.” Miguel regularly works with Elite Models and his work has been seen in television campaigns for Suave Professionals. In addit
Salon straightening treatments have been a real game changer for frizz-fighting, with a few short hours in a stylist’s chair shaving cumulative hours off of clients’ daily beauty regimens. Concerns over formaldehyde content prompted a Cosmetic Industry Review, which should conclude this fall. In the meantime, we wanted to give a run-down of our experiences with Brazilian Blowout and Coppola Keratin Complex, two of the biggest names in the arena. We also have some tips for choosing a salon and a stylist when booking a straightening service.
Meet Boston’s Stylist and Entrepreneur
Growing up with hairdresser parents who owned multiple salons in Connecticut, it was a natural progression for Mitch DeRosa to become a hairdresser. Trained alongside top hairstylists in North America and Europe, he opened Mitchell John Salon in Boston’s Financial District in 1989, which continues to thrive and grow each year.
In addition to being an artist, Mitch is an entrepreneur at heart. He co-founded the beauty company, Living Proof, based on ground-breaking MIT science and years of dedication. The first product line, No Frizz, was launched in February of 2009 at Sephora stores and on QVC. The following February, the Full Thickening