BEAUTY TRENDS AT THE CEW 2013 PRODUCT DEMO
Cosmetic Executive Women (CEW, for those in the industry) hosts its Beauty Insiders’ Choice Awards Product Demo each year to expose CEW members to the crÃ¨me de la crÃ¨me of beauty products, in various categories from haircare to fragrance to skincare and makeup. Each year, hundreds of brands show off their innovations to members of the industry who sniff, swipe, and slather products to really learn how they differ from the competition. And the entire idea is for CEW members to learn about all the entrants so they can VOTE for their favorite in each category.
Finalists will be announced in each category soon, but before that can happen, CEW members will vote for their favorites (votin