Nivea, the iconic brand behind the blue canister moisturizing crÃ¨me, is celebrating its 100 year anniversary with a Rihanna commercial soundtrack and a focus on new products. Key among the new launches is an innovative technology the company calls Nivea Hydra IQ.
They say up to 60% of the human body is water, and moisture is particularly important to healthy looking skin. The Hydra IQ technology works to balance moisture levels by promoting water transfer throughout the skin. The results are smoother, softer skin, and moisturization that lasts more than 24 hours.
This technology is debuting in a collection of new body products that include Nivea Express Hydration Body Lotion ($8
Hereâ€™s a case of life imitating art, or at least, pop culture. Jabot Cosmetics, which plays an integral role in the ongoing story line of CBS daytime soap The Young and the Restless (Y&R), will have an honest to goodness real life debut on HSN in mid-June. Launching at the 2011 Daytime Emmy Awards in Las Vegas on June 19, 2011, Jabot Cosmetics will feature Tracey Bregman, who plays Y&Râ€™s Lauren Fenmore, as the face of the brand. Ms. Bregman will debut the line live on the red carpet.
Meet the Dry Skin Crusader
Vicki Weaver-Payne, CEO and founder of Eight Body Moisture, takes healing to the power of eight with her bath and body cleansing andÂ hydrating products. Composed of eight key ingredients and available in Ginger Lime and Lavender scents, Eight Body Moisture products are based on a formula perfected by Vickiâ€™s mother during World War II. Growing up in a small town in Oklahoma, the daughter of a farmer/agricultural feed mill owner, Vicki was very familiar with home-grown food, clothes and remedies. When she became concerned about her own dry skin, Vicki started making her motherâ€™s formulation herself and Eight Body Moisture was born.
ForÂ the ever-growing list of celebrities representing beauty brands, we have news of model/actress Angie Everhart expanding her relationship with cult-classic Palmerâ€™s Cocoa Butter Formula. While pregnant in 2009, Ms. Everhart starred in the ad campaign for Palmerâ€™s line of stretch mark products.
Now a mom, with a new post-pregnancy body, Ms. EverhartÂ will beÂ featured in advertisements for Palmerâ€™s Cocoa Butter Formula body products.
â€œDuring my pregnancy, I loved using the Palmerâ€™s Cocoa Butter Stretch Mark line to help keep my stretch marks at bay,â€ stated Ms. Everhart. â€œNow as a mother, model and actress, I continue to trust