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TEAL IS THE NEW ORANGE

Posted by 10.15.15

Teal is the New Orange…for Halloween 2015 at least!

This year, a national campaign, the The Teal Pumpkin Project, is encouraging people to offer non-food treats so that all trick-or-treaters (even those with severe food allergies) feel included and stay safe throughout the Halloween season. Those who choose to participate simply place a teal-colored pumpkin outside their home to make it known that even if they’re still giving out candy, there are also allergy-safe options available as well — think small toys or other non-food items.

The color teal wasn’t chosen lightly. Color psychology is big business — just ask those in the field of marketing and branding who believe that the co

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