Scent and the City: Cities, Neighborhoods and Streets that Inspire Fragrances
A SCENT OF THEIR OWN – PARIS, NEW YORK AND TOKYO INSPIRE FRAGRANCE CREATIONS.
Photo Credit: www.beverlyhills.org
Fragrances named after cities is not exactly a new idea, but it’s not an overused one either. Paris, the City of Lights has long inspired perfume – think 24, Faubourg from Hermès and the Yves Saint Laurent tribute, YSL Paris. But last month, the concept took on a new ruffle with news that the city of Beverly Hills will market three scents capturing its unique well-healed lifestyle to boost the city’s own bottom line.
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