WE’RE LIVING IN A DIGITAL WORLD
To paraphrase Madonna, â€œwe are living in a digital world.â€ Grandmothers use Facebook, smart phones can hail a cab or a date, and supermarkets are so yesterday. Beauty too has gone digital, with specialized makeover, purchase, and treatment apps that tell you what, when, and where to buy a product or service.
But these user-friendly functions just scratch the service of digitalâ€™s reach. To keep up with consumersâ€™ insatiable demand to be connected at all times, beauty companies are directing more and more resources to digital research, marketing, and innovative selling platforms.
In fact, beauty industry think tank, the Masterâ€™s Degree Program in Cosmet