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BEAUTY   |   AESTHETICS   |   WELLNESS

MINERAL MADNESS: FACT AND FANTASY

Posted by 02.25.10

Mineral Makeup Lines Abound with Claims of Health and Beauty Benefits

We’re in the midst of a mineral revolution, mineral makeup that is, and it appears there is no end in sight. What started as a small trend in counter culture San Francisco in the mid-1970s has turned into a mega-money maker. To wit, Bare Escentuals, the category’s market leader with its BareMinerals brand, is being purchased by Shiseido, Japan’s BIGGEST cosmetics company, for a whopping $1.7 million. And believe you me, the success of Bare Escentuals has not gone unnoticed, from the feting of Leslie Blodgett, the company’s guiding CEO, by the cosmetics industry and Wall Street, to the provocation of a gaggle of

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Log in   |  Join the community   
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BEAUTY   |   AESTHETICS   |   WELLNESS

MINERAL MADNESS: FACT AND FANTASY

Posted by 02.25.10

Mineral Makeup Lines Abound with Claims of Health and Beauty Benefits

We’re in the midst of a mineral revolution, mineral makeup that is, and it appears there is no end in sight. What started as a small trend in counter culture San Francisco in the mid-1970s has turned into a mega-money maker. To wit, Bare Escentuals, the category’s market leader with its BareMinerals brand, is being purchased by Shiseido, Japan’s BIGGEST cosmetics company, for a whopping $1.7 million. And believe you me, the success of Bare Escentuals has not gone unnoticed, from the feting of Leslie Blodgett, the company’s guiding CEO, by the cosmetics industry and Wall Street, to the provocation of a gaggle of

Read More




We use cookies to offer a better user experience and to analyze site traffic. To comply with the European General Data Protection Regulation (GDPR), we are implementing a cookie consent manager to provide residents of the EU/EEA with the ability to customize their cookies. Until this is available, your continued use of this site will be deemed as consent to use of cookies.