MEET GAIL FEDERICI: CEO COLOR WOW
As the founder of Color Wow, a line created to cover grown-out roots for color-treated hair, and co-founder of John Frieda, Gail Federici has been a nothing short of a pioneer in the haircare industry.
Successful in both beauty and business, BITB chatted with Gail to hear more about Color Wow and upcoming trends in the haircare world.
colorwowhair.com
1. Color Wow sounds like a life-changer for women who color their hair! How does it stand out from other haircare products on the market?
Color Wow was recently honored with Cosmetic Executive Women’s “Indie Beauty Award, 2016,†Every product in the range is a totally new technology, a 180-degree departure from
CEW BEAUTY PRODUCT DEMO 2015 DAZZLES
Photo Credit: Patricia Willis Photography
Another year, another sold out blockbuster event! This not-to-be-missed extravaganza is among the most important evenings in the beauty world. It also happens to be a super fun time that includes bubbly, sweets, product samples and ends with a giant goody bag to take home and indulge.
Over 2,200 beauty loving devotees descended upon the Metropolitan Pavilion in New York City on March 11th, making this the largest Product Demonstration to date. Attendees had the chance to sample, spritz and spread over 630 products launched during 2014 from all 37 categories, including skin care, makeup, hair care, fragrance, mens, and more. Unlike most other beauty award programs, CEW was the first to lau
CEW ANNOUNCES 2014 BEST IN BEAUTY
Every magazine and its online sister present beauty awards these days. But the original, and by many accounts, the ultimate honor is the Cosmetic Executive Women (CEW) Insiders’ Choice Beauty Awards. Now in its 20th year, the CEW Beauty Awards were announced last Friday at the traditionally lavish, yet oh so fun, luncheon held at the Waldorf Astoria in New York City.
“When a shopper purchases a beauty product, she is looking for performance and value,†stated Carlotta Jacobson, president of CEW. “The CEW Beauty Awards seal helps consumer cut through the clutter so they can make an informed decision about the best products the industry has to offer.”
As has become CE
CEW BEAUTY AWARDS 20TH ANNIVERSARY KICK-OFF
Photo Credit: CEW
Once upon a time, there was only one Beauty Awards competition. It was sponsored by Cosmetic Executive Women, and it created the phenomenon of testing and rating new skincare, makeup, body care, hair care, and fragrance.
Today, every magazine and website has its form of beauty awards, but the only one voted on by members of the leading cosmetic trade organization is the CEW Insiders’ Choice Beauty Awards. Voting began January 31 and will end on March 19. As has become tradition, CEW members had a chance to touch, sample, and sniff entries at the CEW Product Demonstration, held last week in New York City.
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