PINK CHEEKS – Protecting Your Baby’s Delicate Skin From the Sun
While we’re deep in the throes of the last gasp of summer fun, let’s not forget about sun protection especially for young babies. And it’s not an easy task. Babies’ skin is very vulnerable to the chemicals in sunscreen as well as the damaging rays of the sun, according to a recent article in the American Academy of Pediatrics Journal, entitled “New Insights About Infant and Toddler Skin: Implications for Sun Protection.”
It can be challenging to formulate an effective, safe, nonirritating sunscreen for small children. This might explain why statistics show that 7 to13 percent of children get sunburned in a single summer weekend, and 29 to 83 percent of kids get sunburned
ANNETTE RUBIN: FOUNDER OF BELLI PREGNANCY, MOTHERHOOD AND BABY COLLECTIONS
Meet the Mother and Child Advocate
It was pregnancy that took beauty executive Annette Rubin’s career in a whole new direction. While carrying her son Jackson, the president of ABT Belli recognized a gap in the beauty industry – there were no medically sound products that specifically addressed the skin care concerns of pregnant women. Collaborating with her husband Jason, a board-certified family practitioner, Annette launched the Belli Pregnancy collection in 2002. The line is formulated with ingredients that the couple determined safe for baby and mother – ingredients selected after ongoing extensive review of the medical literature. Next, it was parenting that inspired Ann
