Diana Seo’s business trajectory is truly inspiring. In four short years, she has gone from giving individualized facials in the rooms of guests staying at the The Soho Grand Hotel in New York City, to running two B-Spa Bars in boutique hotels, and a spa/salon in Westchester county. A biophysics graduate that gravitated toward combining Eastern and Western treatment philosophies, Diana initially started to develop facials to treat her own acne. Her journey started as a medical consultant for plastic surgeon Charles Thorne, MD, to researching ingredients to detox the body, to earning certification from Atelier Esthétique, which allows her to practice in 39 countries.
Facials from the B