Bethany Hilt, founder and president/CEO of Vertere® Skin Care, is not one to accept the status quo. Frustrated with layering on numerous products to fight the signs of aging, and still ending up with blemishes, she created Vertere. The brand’s hero product does it all—wrinkles reducer, moisturizer, acne fighter, skin brightener, and sun protector. And by the end of the year, a multifunctional cleanser will join the regimen.
Beauty in the Bag asked Bethany about this unique approach to skincare. Here is what she said.
Tell us a bit about your background. How did you come to create the Vertere line? Do you have a background in beauty?
I began making s
Retail sales enjoyed a long needed boost this holiday season, but when it comes to anti-aging beauty products, affluent women are still looking to cut costs, according to Prevention magazine’s 2010 annual “Defy Your Age” study.
Of the 1,500 women in the study, 27% said they look to pay less on products they already buy, 16% changed brands and 14% stopped using a product altogether due to cost.
Most women see a difference between eye cream, day cream and body cream brands, but fewer are willing to pay for a high priced product. Only 35% of the women surveyed said they would pay premium for eye cream, while 32% would pay top dollar for a day cream.
But being dollar savvy
Ring in a glowing New Year with this week’s Gorgeous Giveaway. We have 3 sets of the limited edition Antioxidant Holiday Kit
from Glytone (a $205 value) to give to our lucky winners.
The collection features the entire lineup from the Glytone Antioxidant Anti-aging range, which includes Anti-aging Serum,
Anti-aging Cream and Anti-aging Eye Cream.
Recommended for normal or oily sky types, these products work to reduce visible signs of premature aging, help protect
the skin from environmental damage, and improve collagen synthesis. Key ingredients include glycolic a