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MEET JANE IREDALE: MINERAL MAKEUP TRAILBLAZER

Posted by 05.04.14

Before every drugstore and department store brand had their own version of mineral makeup, there was Jane Iredale โ€“ The Skin Care Makeup. The former TV and film producer introduced her first product, Amazing Base, in 1994 and since then has expanded into a market leader with color cosmetics for face, eye, lips, and cheeks. Now, celebrating her brandโ€™s 20th anniversary, founder Jane Iredale sells her line at spas, specialty shops, and doctorโ€™s offices. Still independently owned, the company is run from the charming town of Great Barrington, MA, complete with organic gardens and direct access to a riverside walking path. Here, Ms. Ireland tells Beauty in the Bag how she segued from sho

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