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BEAUTY   |   AESTHETICS   |   WELLNESS

ALTERNA ADDS STAR POWER WITH KATIE HOLMES

Posted by 01.24.13

It seems like hair care and celebrities go hand in hand. Hot off the heels of news that Jennifer Aniston became spokesperson and equity partner of Living Proof, Alterna Haircare also made a similar announcement with an equally beautiful actress. The luxury hair care line has partnered with actress and entrepreneur Katie Holmes as its first celebrity face, and co-owner of the company.

“Katie inspired us by gracefully evolving from an actress to a multi-faceted artist, designer and style icon,” stated Joan Malloy, President/CEO of Alterna Haircare. “Alterna has been hair care’s ‘best kept secret’ for years, but that is about to change.  We’re confident that adding Katie’s natural beaut

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