Tired of muddling through endless options on beauty retail websites? OpenSky.com offers an expert solution on its new beauty channel. The social shopping site has just added 11 experts – from doctors to makeup artist to perfume experts– to pick and showcase products they love and hope you will too.
By creating their own shop, the curators aim to share their insights with OpenSky beauty customers and create a dialogue. Even actress and natural product advocate Alicia Silverstone is a curator on the site.
“People are always, always asking me what’s the best for this or that,” said curator Pati Dubroff, a celebrity makeup artist who has worked with such brands as Dior and Clarin
In honor of Earth Day …and month…actress and environmental activist Alicia Silverstone has partnered with EcoTools to present new additions to the Alicia Silverstone cosmetic bag and brush collection.
Highlighting EcoTools’ signature bamboo handled makeup brushes – which feature synthetic taklon bristles – the collection is made of totally earth-friendly materials, such as natural hemp, recycled PET, non-toxic ink and tree-free paper. The bag designs are a modern take on going green with shades of mint green, soothing lavender, and Alicia’s favorite flowers