PROFOUND LIFT – NEXT WAVE IN ANTI-AGING TREATMENTS

There’s a new minimally invasive facial rejuvenation treatment in town– and it’s giving traditional facelifts a serious run for their money.
The Profound Lift is the real deal, says New York City dermatologist Macrene Alexiades MD, PhD, FAAD, at a media briefing about the new Profound technology at Ai Fiori at Langham Place in New York City. The event was sponsored by Profound manufacturer, Syneron Candela.
“I like to call Profound an ‘injectable laser,’†she says. “It truly is the wave of the future in anti-aging treatments.”
The Profound system delivers radiofrequency energy through needles to boost our supply of collagen, elastin and hyaluronic ac
MEET MACRENE ALEXIADES-ARMENAKAS: NYC DERMATOLOGIST

Portrait-artist-turned-dermatologist Macrene Alexiades-Armenakas, MD, PhD, possesses a unique skill set and background that has helped her achieve the soft, natural looking results that today’s women and men crave. A New York City dermatologist with a thriving Park Avenue practice, Alexiades-Armenakas is also an assistant clinical professor at Yale University School of Medicine in New Haven, Conn. and Director at Yale’s Dermatology and Laser Surgery Center, as well as the mastermind behind the anti-aging luxury line 37 Extreme Actives.
She talked to Beauty in the Bag about her beauty philospophy, background, and how both helped her develop her exclusive skincare line.
37 ACTIVES DELIVER NEW HOPE IN A JAR

Life is complicated enough without skincare regimens that require numerous products and steps like serum, daytime moisturizer, nighttime moisturizer and eye cream. That’s why New York dermatologist Dr. Macrene Alexiades-Armenakas created an all-in-one efficacious anti-aging treatment called 37 Extreme Actives ($295).
As the name implies, 37 Extreme Actives features 37 active ingredients that address the most important aspects of anti-aging including free radicals, wrinkles, brown blotches, redness, DNA degradation, cellular slow down, barrier function fortification, moisturization and enhancement of collagen and other dermal components.
“I found it wasteful that consumer