BONNE ANNIVERSAIRE L’OREAL PARIS – 100 ANS
This centennialÂ celebration recognizes the vision of its founder, French chemistÂ EugÃ¨ne Schueller, who developed the first permanent haircolor using an oxidation process, and the growth L’Oreal has experienced in a century of landmarks:
1954: Lâ€™OrÃ©al Paris was first brought to the U.S.
1966: Preference, the first mass-market haircolor line was launched to womenÂ everywhere!
1973: Premiere of the â€œBecause Iâ€™m Worth Itâ€ campaign.
1983: CrÃ¨me Riche Lipcolour, now todayâ€™s popular Colour RicheÂ Lipcolour, was introduced
1984: L’OrÃ©al offers the first hair styling mousse available in