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04-30-14 | Posted by

Shampoos and conditioners are no longer the predictable wallflowers from your grandmother’s days: they’ve gone niche and aim to surprise by their depth and breadth of options. A new breed of haircare has raised the bar considerably for those willing to explore—there’s something for everyone, from coarse hair, to split ends, and, of course, color-treated locks.

Beauty has long imitated nature, and the new Biolage from Matrix range with four distinct product lines goes beyond just the updated sleek packaging. There is one collection for practically every hair concern, and the brand’s proprietary Biomatch Technology takes cues from mechanisms found in nature that have allowed plants to thrive and develop. For example, the key ingredient in the  Smoothproof Collection is moisture-repelling camellia, which reportedly endures monsoon conditions; the idea here is to harness the ingredient to combat frizz and create truly smooth hair. The collection includes a beautifully-fragrant shampoo ($17); conditioner ($18); my favorite serum in the collection because it leaves a glossy shine ($16); and a leave-in cream ($16) that forms a hydrophobic shield. Beach-ready hair was never easier.

The Colorlast Collection in iconic pink packaging, pays homage to the fade-defying orchid, which retains its color thanks to flavinoids that filter out UV rays. The collection’s formulas help color treated hair maintain an even color for up to nine weeks. The lineup includes a shampoo ($17) , a low pH conditioner ($18), a unique Shine Shake ($16), which boasts a creamy top layer that is basically a silicone emulsion with a UV filter and a paraben-free base (basically a hair smoothie), and Colorlast Mask ($19), which envelopes each colored strand and gives it the nourishing pampering it deserves and needs.

True to its name the Biolage Hydrasource Collection is a comprehensive water powerhouse, providing ample moisture to parched tresses. The star ingredient here is moisture-locking aloe, which provides instant moisture absorption and retention. Studies showed that after just one application, hair strands received 15 times more hydration. This collection features a shampoo that increases moisture levels ($17), a detangling conditioner ($18), a hydra-seal spray ($16), a luxurious moisturizing hair mask ($19), a more specific detangling solution ($18), a leave-in tonic ($16), and a daily leave-in cream ($16). With such a mighty hydration arsenal, parched hair will be history.

And finally, what’s hair without some va va voom? The VolumeBloom Collection features cotton flower as its star ingredient. Participants in a study saw 70% hair expansion after one application. The collection also includes shampoo ($17), conditioner ($18), and volumizing spray ($16) that expands each hair’s inter-fiber space.

These gems are available now, online and in fine salons.


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