Photo Credit: CANVA.COM
The ethical skincare and men’s grooming verticals are set to explode in coming years, and Bulldog SkinCare for Men – which straddles both burgeoning markets -is uniquely poised for success with the launch of a new eco-friendly packaging and bamboo razor.
The always vegan-friendly and anti-animal testing brand recently introduced their new packaging and razor to NYC media at the American Kennel Club Museum of the Dog where brand mascot, Benny the bulldog, was on hand for photo ops.
Instead of fossil fuels like petroleum, Bulldog is tapping into sugarcane for packaging. The process which involves extracting ethanol from the sugarcane plant requires little more than natural rainfall and saves carbon dioxide, explained Simon Duffy, Founder of Bulldog Skincare For Men. By contrast, fossil fuels release carbon dioxide during the process of conversion to plastic and contribute to global warming. Bulldog is the first men’s skincare brand in the world to use plastic from sugarcane.“It’s as strong and durable as the stuff made from petroleum,” he said.
Razors are another huge source of plastic build-up in landfills. Each year, two billion plastic razors are sent to a landfill in the U.S. alone, but the Bulldog Original Bamboo Razor is made with fully recycled packaging and environmentally friendly inks, further strengthening the brand’s commitment to the environment.
The Brand and its bold mission have grown considerably since the 2007 launch.
After shopping in Whole Foods for a moisturizer for his wife, Duffy quickly realized that men’s skin care was not represented in the natural and organic space.
“If it’s not in New York City and not in Whole Foods, it doesn’t exist,’ he said at the media event.
But it does now…in spades.
Bulldog Skin for Men is now in more than 20 countries around the world. “This is the beginning of an exciting time for Bull Dog,” Duffy said.