No matter how many new skincare products hit store shelves, there will always be room for a new wrinkle fighter. In Asia, skincare is revered, practically to the point of worship and one of the exalted leaders is Korea’s brand, Sulwhasoo.
Even the name, Sulwhasoo, is emblematic of healthy skin. The Korean translation means “snowflower,” which is a flower that blooms even in the harshest of circumstances. Like the seabuckthorn that thrives in dry, desert-like conditions, the snowflower blooms even when severe winter hits, and is a traditional symbol of women’s inner strength and spring-like resilience.
The snowflower may have been the inspiration for the name, but ginseng is behind the formulations. The founder, Sung-hwan Suh, was so inspired by the outstanding ginseng in his native city, Gaesong, that after 41 years of research, the brand Sulwhasoo was finally born. While there are so Sulwhasoo ranges, each tailored to various skincare needs, each collection boasts medicinal herbs as well as the latest dermatological advances.
Sulwhasoo Basic Collection consists of cleansers, creams, and serums developed to maintain the natural health and vibrancy of the skin, and comprises eight products. An ideal place for brand rookies, the Basic Collection includes Essential Rejuvenating Eye Cream, Essential Firming Cream, Herbal Soap, Essential Balancing Water, Essential Balancing Emulsion, First Care Activating Serum, Essential Revitalizing Serum, and Gentle Cleansing oil.
The Ginseng Collection was developed with Sulwhasoo’s hero ingredient, and offers it in concentrated form to energize the skin from within for luminous results on the outside. There are six products in the Ginseng line including UV Protection Cream and an herbal restorative creme. The products in the Ginseng Line run between $39-$200 with the Renewing Essential Oil and Restorative Ampoules being the most expensive.
The Sulwhasoo Ginseng Renewing Cream goes on thick as honey but with a non greasy feel. A spokesperson for Sulwhasoo commented that “In Korea, ginseng is considered a drug because of its strength and healing capabilities.” It’s an ideal moisturizer for dry/oily skins, even for those who are put away by the word “cream.”
The MicroDeep Intensive Filling Cream & Patch ($195) is the brand’s latest star. This 30-day treatment is both a cream and patch in one, and the first of its kind to target smile lines. If you tend to smile a lot, this may be the one for you. The patch is not meant to discourage you from expressing appreciation: it just offers a dramatic correction in the appearance of smile lines. The cream itself contains enzyme-treated red ginseng and lotus seeds that stimulate collagen production, and hyaluronic acid for hydration. The application technique of massaging the cream into facial pressure points (directions in the box, of course) is nearly as relaxing as getting a hot stone massage. Each box contains a set of 10 patches.