Photo Credit: StriVectin
StriVectin SD, designed for wrinkles, is so popular in stores and online that one tube is sold every 59 seconds around the world. So, why tamper with perfection?
Like Clinique’s Dramatically Different Moisturizer (this one’s the sprinter: one bottle sells every 4.87 seconds), which underwent a revitalization last year, StriVectin wanted a better “perfect” product. So the StriVectin SD Advanced Intensive Concentrate for Wrinkles and Stretch Marks was born, and hit shelves early March.
The new formula also cozies up to its star ingredient, NIA-114, a molecule spearheaded by two research scientists at the University of Arizona. But this new formulation, which addresses both wrinkles and stretch marks (the packaging is very clear about its dual purpose) also contains Collagex-CE Wrinkle Repair Complex, which aims to boost Types I and III of collagen (Type III is known as “youth collagen”).
Dr. Ellen Marmur, New York City dermatologist and author of Simple Skin Beauty agrees. “We are realizing the essential role Collagen Type III plays in regenerating the skin. Skincare products that address this offer a radically new approach to how we look at skin aging.”
While topical collagen, in many creams, cannot penetrate deep down in the dermis because of the large size of their molecules, the StriVectin’s new Collagex-CE Wrinkle Repair Complex is a lipopeptide complex paired with an energy molecule that helps sink into the skin’s layers, and what it does is target both Types I and III.
The newly-packaged product has a fresh, almost slightly minty smell and goes on well onto the skin. It’s also quite hydrating and is meant to double up as a stretch mark treatment, but a 2 oz. tube retails for $79 so that may be a bit pricey to slather on your body as well but that’s where my stretch marks are!
The brand is also embracing social media and has created a #YouthList of experiences on Gilt Group, which begins on March 6. The idea behind this cool campaign is to invite you to live in the moment, take a picture of a goal or adventure that inspires you, and share it via social media using the hashtag #YouthList. Ten winners will be chosen from the submissions to get a sample of the new large 4 fl size of the SD Advanced Intensive Concentrate that retails for $139.