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03-31-20 | Posted by

With a host of new launches, MBX, the K-Beauty brand incubator formerly known as Memebox, is enticing home-shopping beauty junkies across the globe.

Driven largely by the desire for naturally-derived ingredients, the global K-beauty products industry generated $9.3 billion in 2018, and is expected to reach $21.8 billion by 2026, registering a compound annual growth rate of 11.3% from 2019 to 2026, according to a report from Allied Market Research.

MBX launched new products from I DEW CARE, Kaja and Nooni in the U.S. The Kaja line was developed in exclusive partnership with Sephora.

The latest from these brands include:

Purrfect for #StayTheFHome

The I Dew Care Yoga Kitten is ideal for these trying times. The #StayTheFHomeMovement is encouraging us to spend more time at home and self care is one of the best ways to use this time. The fan-fave soft clay mask contains heartleaf extract to clarify and calm an irritated complexion, Eucalyptus to balance and purify skin and Kaolin which absorbs excess oil and refine skin.

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