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01-15-18 | Posted by

The makeup market is saturated, to say the least, so new brands need to stand out if they want to be successful. Extended shade ranges for a wide array of skin tones is one way to garner a following fast (hello, Fenty Beauty), but innovative formulations that can’t be found anywhere else are a sure-fire way to gain attention and traction. One new brand (at least here in the U.S.) that’s shaking things up is Make Up Factory, and you’ll be seeing a lot more of this new innovative German import.

Make Up Factory hails from Munich and the brand’s mission was to create high-quality cosmetics that can be used by professionals and amateurs alike. Developed in collaboration with some of Europe’s top makeup artists and manufacturers, this brand serves up unique formulas, many of which toe the line between cosmetics and skincare.

From color-correction and contouring to accessories, tools and more, we were introduced to the brand by Ellie Malmin, creator of Lashologist’s Choice at Anushka Spa in West Palm Beach, and here are a few of her favorites…

Velvet Lifting Foundation
Is it makeup or is it skincare? It’s both—and more. Beyond buildable coverage and a smooth matte finish, this foundation features plumping hyaluronic acid, anti-aging peptides, antioxidant vitamin E—and an unbelievable skin-tightening effect. “I love how it gives the skin an instant lift that takes years off the face,” Malmin says.

Illuminating Skin Perfector
Ideal for all skin tones, this complexion-enhancer contains soft-focus pigments that blur the appearance of blemishes and fine lines. “I mix a few drops of this pearlized liquid into foundation for clients who prefer a more radiant finish, and it can also be used as a hightlighter,” shares Malmin.

Bamboo Lip Peeling
“Exfoliation helps lipstick glide on smoothly, and it’s especially important before using a matte lip color,” explains Malmin. This mint-flavored scrub uses finely milled bamboo grains to sweep away dry, flaky skin and leaves lips soft, supple and naturally flushed.

Hyaluronic Lip Filler
Malmin loves using this vanilla-scented gloss to boost lip volume without injections. Its natural blend of apple extract plus olive and jojoba oils instantly fills fine lines, locks in moisture and gives the pout a more pillowy look. “I always apply it before the Mat Lip Fluid for long-lasting color that looks fresh all day and night,” she says.

Eye Colors
Available in finishes ranging from matte to metallic, these shadow quads make application a breeze thanks to complimentary shades and instructions right on the palette. Malmin says, “These eyeshadows are so silky, and I love how one palette can be used to customize looks for day or night.”

Learn more at


  1. SPONSORED: MAKE UP FACTORY LAUNCHES AT ANUSHKA SPA | Iwantings|Article, media, sports, TV, conversations &more Says:


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