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03-20-09 | Posted by



Celebrity makeup artist Sonia Kashuk launched her cosmetics empire for Target a decade ago – long before the whole designer brands for retailers trend took off. Always ahead of the curve, her innovative, fresh and budget-friendly color makeup collection and magnificent brushes were an instant hit and helped put “Tar-zhay” on the map. It has blossomed into a brand featuring face, eyes, lips, palettes, skin care, tools and bags too. www.target.com

Where do you get your inspiration for your products?    

From my many years of doing makeup and also from being a woman that uses makeup. I like products that are designed to function.

Which products in your collection are you most pleased with and why?  

I am really proud of the full array of the products I carry in my collection, and also that I am able to deliver such great quality at really affordable price points so they are within reach for women everywhere. These days everyone is watching their pennies.

What are the most important brushes every woman should have? 

Absolutely every woman needs a good blush brush and a variety of different eye brushes. These are definitely the most important. If you want to do great makeup you have to have great brushes. They are truly essential tools.

What other beauty brands do you admire? 

Oribe Hair Care and any brand with an entrepreneurial spirit!

Are you a mom?    

Yes. I have two kids; my son is 14 and and my daughter is 11 years old.

What’s your favourite bag?  

My cosmetic bags. I honestly use all the different shapes and I love that I can afford to get a new pattern every season to replace it. It keeps everything fresh and new.

One Response to “SONIA KASHUK”

  1. wewritealot Says:

    I love SK makeup. The price is right and it looks like you’ve paid a lot more. The palettes are great.

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