My Burberry ($72) is a grand floral fragrance with an edge that was inspired by a London garden after the rain. Sweet pea, bergamot, golden quince, rain-tipped damask, and centifiola roses combine to create a compelling scent, but you’ll be just as excited by the fact that you can personalize your My Burberry bottle with up to three initials, through a monogramming service available on Burberry.com and at select Burberry locations. Through smart phone technology, you can also interact with the campaign on digital billboards at selective sites from London to New York, to personalize and project a giant My Burberry bottle with your initials.
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