RIMMEL ME THIS

Posted by Dorene Kaplan 03.31.10

Photo Credit: rimmellondon.com

By Guest Bag Lady Diane Essig

Rimmel London – Glam’Eyes Lash Flirt Mascara – Rimmel, that lovely, reasonably-priced, UK brand of cosmetics, has launched a new line of mascaras designed to maximize the length, curl, thickness, and/or colour of your lashes. The Lash Flirt Mascara is no exception. This novel applicator combined with intensely dark pigments (I tried Black Noir), truly gives lashes an extra jolt of colour and incredible length.  And while not waterproof, the formulation does seem to last throughout the day.

The most interesting aspect of this mascara is the applicator. The brush is quite long, has bristles on four sides, and is entirely flexible, bending easily. This allows the mascara to build on top of itself as the brush twirls through the lashes, grooming as it goes. One or two coats are sufficient for extremely long, dark lashes. I must admit, though, it did take a couple of tries to finesse the application process; the brush is so flexible, only a bit of added pressure actually bends the tip in half. That was easily overcome with practice.

Final Verdict – BOB (Beauty on a Budget) – For anyone who wants dramatic, long, lovely lashes, this mascara is priced to please. (I paid $7.50.) Perfect for Beauty on a Budget!

Purchased