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Photo Credit: Redken

REDKEN’S NEW COLOR EXTEND MAGNETICS COLLECTION

06-27-14 | Posted by


Redken-Color-Magnetics.
Sulfate-free shampoos are not new: in 2008 Good Housekeeping reviewed its first brush with products formulated without sodium lauryl sulfates (SLS).

While that review wasn’t exactly glowing in the beginning (the reviewer complained that the shampoo wouldn’t produce suds, for starters) by the end of her trial she reported that her hair, in fact, was satisfactorily clean.

Surfactant-free shampoos have come a long way since then, and one of the newest launches in the category is the Redken Color Extend Magnetics ($29-$33) line. The objective of SLS-free hair-care is to preserve color in color-treated hair. In addition, there is some controversy that sodium lauryl sulfates could be carcinogenic. At the very least, most hair experts agree that SLS damage hair and destroy expensive color jobs (hair colorist Philip B says it is “as harsh as some dishwashing liquids”).

Redken not only focused on gentle cleansing in the Color Extend Magnetics line, but incorporated technology called the Charge-Attract Complex, which delivers charged amino-ions that are attracted to the hair fiber. These ions shield the hair like armor, and your pricey color job is protected (it also gives shine and that je ne sais quois allure). The line up includes with the Sulfate-Free Shampoo, Conditioner, and Deep Attraction Mask.

The products work beautifully and the Deep Attraction Mask is my particular favorite because it leaves the hair luxurious soft and shiny.

 

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