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05-16-12 | Posted by

Talk about a catch-22. Unprotected exposure to UV rays during childhood significantly increases a person’s chances of developing skin cancer later in life. But since sunscreen is regulated as an over-the-counter drug by the FDA, it is prohibited from being used in America’s public schools – except for schools in the state of California.

Mother and beauty company executive Holly Thaggard wants to change all that and encourage sun protection for children even during the school day and especially on field trips. As founder and CEO of Supergoop!, a sunscreen company committed to incorporating SPF into our daily skincare regimens, she has launched Project Backpack, a vehicle to influence a change in state policies.

“As a parent I was upset and as a suncare professional, I was discouraged that sun protection laws are so antiquated,” Ms. Thaggard stated. “I decided that there needed to be an effective platform for concerned parents to contest such counterintuitive legislation”

The idea for Project Backpack developed out of a real life situation. Ms. Thaggard’s daughter came home from her first grade class prior to a field trip with a note in her backback stating that any sunscreen included in a child’s backpack would be discarded.

The way Project Packpack works is that for every Supergoop! SPF 30 Everyday UV Lotion that is sold, Ms. Thagard, on behalf of her company, will donate one backpack-sized sunscreen to a partner school in the U.S. This year, the goal is to provide sunscreen for 30,000 to 40,000 K-12 students in approved schools, starting in California.

You can support Project Backpack by purchasing Supergoop’s SPF 30 Everday UV Lotion at retailers nationwide, advocating the program in your child’s school, and/or signing a petition on supergoop.com/projectbackpack. Supergoop! is sold at Nordstrom Sephora, Barney’s and Supergoop.com.

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