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Photo Credit: sephora.com


09-10-12 | Posted by

Skincare innovations seem to come and go, but some live on for a long, long time. Think hyaluronic acid, peptides and idebenone for starters. All are anti-aging heavy hitters featured in many popular skin serums and creams. But there is a new trend among us that seeks a yet untapped fountain of youth, human genes that are responsible for maintaining a wrinkle-free, radiant appearance. Enter the youth gene generation and a whole new category of anti-agers.

Lancôme Genifique Youth Activating Concentrate ($80)

Lancôme forged bravely into unknown and uncharted territory by becoming the first skincare brand to talk openly about youth proteins and anti-aging. Genifique is a blockbuster product, and an ultimate age-defying solution. This concentrate targets and boosts the production of youth proteins in the skin and promises to reverse the signs of aging. The goal is to make skin more refined, creating a velvety softness that appears to be almost lit from within. The scientists at Lancôme tested 4,400 genes and 1,300 proteins and discovered certain proteins that are associated with youthful looking skin. They then created a skincare treatment to increase the production of these proteins.

What we say: This bottle is one of my all-time favorites. It’s definitely pricey, but does what many other concentrates on the market cannot: actually reverse the signs of aging very quickly. Lines are plumped and skin is thoroughly moisturized.

Editor’s Note: The day after this article was posted, Lancome received an FDA warning regarding advertising claims for Genifique. Lancome ads state that the cream “boosts the activity of genes” and that it contains special ingredients that “stimulate cell regeneration to reconstruct skin to a denser quality.” According to the FDA, only properly tested drug products are allowed to make such assertions.

Avon Anew Genics Treatment Concentrate ($45)

Avon Anew Genics Youth Gen TechnologyCredit: Avon.com

Formulated with Avon’s patented YouthGen technology, this skincare breakthrough was inspired by genetic research that investigated the secret to human longevity. Anew Genics Treatment Concentrate is a lightweight serum that looks creamy but goes on like a thin layer of silk and is designed to be used under your moisturizer in the morning and evening. Technically a serum, it really reminds me of an off-white cream and therefore works as an excellent makeup primer. The Genics collection also includes a Night Treatment Cream but the concentrate has twice the amount of YouthGen technology, which means increased skin moisture, fewer wrinkles, fewer discolorations, and the promise of looking up to 10 years younger in as little as a few weeks.

What we say: This little slim glass bottle is worth its weight in gold. Within a single day, my skin increased its radiance and clarity; I had fewer discolorations and wrinkles, and it looked much more supple than before. In a week my skin looked years younger. An anti-aging must! Follow up with Anew Genics Night Treatment Cream.

L’Oreal Paris Youth CodeLOreal Youth Code MoisturizerPhoto Credit: L’Oreal Paris.com

L’Oreal calls the technology behind its Youth Code line GenActiv; it promises to boost the skin’s natural powers of regeneration in order to regain the quality of younger skin. Here too, the serum is more powerful than the rest of the line, and includes 10 times the amount of GenActive technology concentrate. The Youth Code line includes Eye Cream, Day Lotion, Day/Night Cream, Foaming Gel Cleanser, Dark Spot Illuminating Serum Corrector,  BB Cream, and Dark Spot Day Cream. Prices range from $7.99 -$24.99.

What we say: This is a budget-friendly option for those who want technology similar to Lancôme’s (remember that L’Oreal is the parent company of both brands) without spending a fortune.

The bottom line: It is extremely hard to chose between these three stellar products—all are created with the goal of targeting and boosting the youthful potential in our skin. The choice is very personal: choose the brand and line you love and want to be loyal to, because they all work beautifully. Youth gene technology is here to stay.



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