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Photo Credit: Beth and Sara Castilano


05-03-14 | Posted by

Identical twins are fascinating to just about everyone, but Olay turned to 21 sets of female twins to prove a point—skin care makes a difference.

The Olay Twins study started with a trip to Twinsberg, Ohio, to find twins aged 20 to 35, who showed equal lines and wrinkles and hyperpigmentation. Not the easiest job explained Laura Goodman, senior scientist at Procter & Gamble, the parent company of Olay. The twins needed equivalent smoking histories, sun exposure, and medical backgrounds to control for all possible variables that could affect the appearance of their skin.

Divided into two groups, nine sets of twins used the Olay Pro-X by Olay Tone Correcting Protocol regimen for 8 weeks. The other 12 sets followed the Olay Pro-X Intensive Wrinkle Protocol.

The results are noteworthy and form an online campaign for the two protocols.

“I love not having to cover up my skin every day,” said Sara Castilano, a 24 year old from Dayton, Ohio who participated in the Intensive Wrinkle Protocol. Her sister Beth quipped that people now tell them apart by the condition of their skin.

Image analysis revealed that the hyperpigmentation treatment group had significant reduction in the visibility of dark spots and uneven tone vs. their control sibling. In fact, the regimen helped reverse the appearance of up to four years of skin discoloration. One hundred percent of the participating twins reported improvement to their skin tone with the Pro-X regimen. And their sisters agreed too, at a rate of 100%.

The results of the wrinkle group were a little less stellar than the skin tone group, but impressive nonetheless. Wrinkle image analysis showed that seven of the 10 twins had reduction in fine lines and wrinkles vs. their control sibling. Again, the twins agreed unanimously that the twin in the treatment group looked younger in just eight weeks.

Here are the protocols each group followed, which are sold as comprehensive kits:

Pro-X by Olay Tone Correcting Protocol ($42.49)

  • Anti-Oxidant UV Blocker Sheer Daily Moisturizer SPF (AM)
  • Brightening Renewal Cram (PM)
  • Spot Fading Treatment (AM/PM)

Pro-X by Olay intensive Wrinkle Protocol ($42.49)

  • Age Repair Lotion SPF 30 (AM)
  • Wrinkle Smoothing Cream (PM)
  • Deep Wrinkle Treatment (AM/PM)

Even if you don’t have a twin, it’s worth giving these well-priced and well-researched regimens a try. And for the record, after the study, all the twins in the control groups received their own product kits to try themselves.

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